BLXCK Clothing - Branding
Design a brand for a menswear street fashion company which is based on all black clothing. The logo and brand should be bold and reflect the USP of all black everything.
Playing on the word 'black' I adjusted the name and replaced the 'a' with an 'x'. This is a current social trend, the logo is based on strong thick lines using Open Sans typeface to give it bold and brave characteristics. The 'x' merges the logo together and works as a strong connecting point and likewise as an icon. The branding is simple focused on the business goal of everything black playing with negative space.