Stanton Miller - Branding
A boutique London recruitment agency looking to re-brand as part of a larger re-positioning of their service. The brief was to make the company feel like a fashion brand.
Using Futura as a base, small tweaks were made to the font to remove some of the sharp edges and bring a friendlier feel to the logo, whilst still keeping the feel of high fashion. A monochrome colour palette further delivers against the brief to create the feel the client was looking for.